The following was transcribed from a live presentation

Last month, we started our series on the universal laws that govern the Internet. We focused on the first law, Permutations, and how understanding them would increase your search capabilities. Now we're moving on to the second law in the "7 Laws of Internet Research."

Law 2 - Completeness
Now on to the second of the seven laws - Completeness. You will notice that a lot of these laws intertwine. When you use search engines as a medium for Internet Research, you need
to understand what is the level of completeness of the information when it is returned.

Understand the scope of the research before starting. Again
this does blend into the law of permutation. What are you
looking for? You have 15 different companies, how do you
describe those different companies? How many different potential people are at those 15 different companies? Where
are the locations of those 15 different companies? What are
their hiring trends? Human engineering is probably the most
important skill in getting the most out of your use of the Internet as a source of intelligence.
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Company Background:
Hire A Hero is a non-profit initiative that brings together military job seekers and military friendly employers by utilizing web 2.0 networking features. It allows people with a variety of backgrounds to participate in helping those with military experience find meaningful employment.

To achieve their objectives, Hire A Hero reaches out to employers throughout the United States. They have three primary goals: 1) to educate employers on the quality, skills and commitment that returning service members can offer them as employees, 2) to enlighten prospective employers that the nation unemployment rate of service members is 3 times higher than the national average and 3) to drive traffic to the Hire A Hero web site where employers can submit employment opportunities for service members and service members can find employment opportunities.

Challenge:
The key challenge facing Hire A Hero is to identify “service member friendly” technology, manufacturing and professional services organizations. Like most non-profits, Hire A Hero has limited financial resources and is unable to invest in large scale marketing and PR campaigns necessary to build brand and awareness. Their strategy focuses on the execution of a grass roots campaign that uses “guerilla” marketing to generate interest.
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