Featured Article
The Secret to Getting a Yes - by Dan Hughes
"What
is the secret to Broadlook's continual sales success?" I have been frequently asked that question from Broadlook's clients over the years. Aside from using the
Broadlook Suite, we use a unique sales approach I call "Sphere of
Influence" selling.
It is actually more of a "rules of engagement,"
outlining a very effective, professional methodology to motivate
prospects to engage us in a prospective sales process.
When
I have explained "Sphere of Influence" selling in more detail, the
response has been, "it is brilliant" and "when will you document the
process."
This article is a step in
doing just that. At a high level, "Sphere of Influence" is a sales
process that is most effectively used:
- when targeting new prospects for the very first time
- for further penetration of an account
- in follow up to an initial inquiry from a suspect
It uses all means of communications and in many cases prefers email and voicemail.
"Sphere
of Influence" dramatically reduces the ...
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Customer Review: Profiler X
In a Word...WOW!
Let me introduce myself. My name is Dave March and I am the managing
director of FirstRule; a company that specializes in New Customer
Acquisition. Our business is simple; we develop and install best of
breed prospecting systems for companies that want (absolutely need) to
improve their prospecting activities and acquire new customers.
Several of Broadlook's products are a standard and essential part of
FirstRule's deliverables. A company can't be a world class prospector
without having the real-time information from Broadlook. So obviously,
we were very excited when Broadlook announced ProfilerX with Hoovers.
This product really does take the ability to prospect to the next level.
The integration of Hoovers in ProfilerX is clean, functional, simple
to use and gives a dimension of data that is ...
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Did You Know?
Tips & Tricks from Our Training Group
Using the Competition to Create a Killer Targeted List
If you are focused on building your business, you know that having
a targeted list is a key to success. So where do you start? One great
way to identify targets is to focus on a company and then find out
who are their competitors.
With the new capabilities of ProfilerX, finding a list of competitor
companies is as easy as selecting the "Competitors Tab" and clicking
the "Create Plan" button. Learn More
Size Can Matter
You know that real-time information is key to your business. To
target the right company and talent, knowing the size (number of
employees, revenues) can be extremely helpful.
The challenge - where do you find that information and can you get
the real-time company and contact information you need. With ProfilerX,
now you can! Sign up for a Demo
Taking Your Experience to the Next Level
New Role, Enhanced Experience
To
those that have made an investment in a Broadlook solution, we want to
say "Thank You!" We not only appreciate your business, but are
committed to helping you get the most out of your Broadlook experience.
Read more
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Product Updates
Broadlook Announces ProfilerX: An Evolution in Sales and Recruiting Intelligence
Whether you are in sales, marketing, or recruiting - having the right
information on trends, companies, and people is the lifeblood of your
business. The challenge: bringing together the information you need
while eliminating late nights, bad information, and wasted sales time.
Before
ProfilerX, top performers went to business databases like Hoovers
(traditional sources), checked the social networks (no-traditional
sources) for possible contacts and contact strategies, then went to
corporate websites, newsgroups, and press releases to get the rich,
dynamic information.
Even if you had all these
sources available, you still have to manually browse to each source, research
the information, bring it together, then get it into your workflow-
that is, until now!
Click here to learn more.
Click here to see the ProfilerX Video.
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